The important goal from this exhibition was provide inspiration and showing to the Indonesian public especially student, civil engineering and architect, that there are another material for making a building beside steel and concrete.

Werner Sobek has been continuing the work of his preceding, Frei Otto and Joerg Schlaich, in developing the innovative way for designing concept, which is called as Triple Zero.  Triple Zero Concept is a future mission, his commitment in Green Construction movement, that to design an environmentally friendly and sustainable building.  Triple Zero it self takes 3 messages, namely :

• Zero Energy Building

The building requires no (ZERO) energy. The energy generated from regenerative sources on and in the building or the immediate piece of property upon which the building stands is at least equal to the entire primary energy requirements of the building for heating, cooling, hot water, auxiliary power and power for all typical domestic applications.

• Zero Emission Building

The building produces no (ZERO) CO2 emissions. The reference value is the total primary energy demand, which is then converted to CO2 emissions. No burning processes are permitted in the building or on the property.

• Zero Waste Building

No waste (ZERO) is produced when the building is being converted or deconstructed. At the end of their life cycle all building elements can be fully recycled without any components needing to be burnt or sent to a disposal site. The plot of land can be returned to nature without any fear of contamination or residual waste.

Some of the major works of Werner Scratch were the design of high building, museum, stadium and home :
Bremen University.  The central foyer of Bremen University has been roofed with a filigree-like steel/glass structure. All four elevations and the entire roof area of the entrance hall are glazed.

Rothenbaum Center Court.  The roof of the Rothenbaum Center Court in Hamburg/Germany covers spectators´ stands and playing arena in a free span of c. 102 metres. The roof structure, which is based on the spoked wheel, comprises a permanently covered outer area as well as a convertible inner area of approximately 63 m diameter, which represents an opening roof area of 3000 square metres. The inner roof can be opened or closed within a few minutes without interfering with the match in progress.

Residential 128. R 128 is the name given to building design Werner Sobek also used as a private home. He actually apply the concept of Triple Zero that convey the message as the environmentally friendly and sustainable building .  R 128 is a 4-storey building that all walls made from glass.

source: kompas,www.wernersobek.de

Does the logo embody traits that can or should be associated with your business? If your company is global, will the image transcend borders or will some of your customers find the image offensive and distasteful?

Carefully consider what traits you want for your corporate image to convey and select a logo that represents these those traits in a meaningful way.

In addition, it is important that the logo be able to:

Be Reproduced
When selecting a color scheme it is best to stick with pantone or web friendly colors for web based businesses. The cost of reproducing a logo with standard colors will be less than a logo that does not.

Be Sized
The logo should be easy to resize and therefore will appear attractive regardless of size. It is often best to use vector graphics so the design will not be compromised when resized. Logos are used in a variety of mediums and it is important that the logo will port to a variety of sizes to encompass all of your branding needs.

Timeless
A logo should have a long shelf-life. A logo is something that should not be changed too frequently. In fact many of the most recognizable logos are well aged.

Simplistic in Nature
Logo designs should not be overly elaborate. Keep the number of colors in the design to a minimum. This will be beneficial when the image is resized.

Varied Request a variety of formats to make it simpler for reproducing the logo in a variety of different mediums. If displaying a logo on the web, it is important the logo be in a compressed format to make the webpages load faster. Also, be sure to have a high resolution image for print media in order that it does not appear pixelated when printed.

Respect Trademarks
When designing the logo be sensitive to trademarked logos. Do not spend the time and energy building a brand that will ultimately cause consumer confusion. Avoid a design that may be similar to another company. The logo design should be different enough that market place confusion will not occur.

Logos will often be used to identify a corporate brand. Make sure the logo you choose represents your company in an appropriate manner